About

Work

Since October 2022 I have been co-founder and CEO of Klu.ai, an AI infrastructure company that helps teams ship reliable LLM-powered features faster. I set product direction, build UI, and drive fundraising, turning early prototypes into a revenue-generating platform now used by thousands of AI teams.

Earlier I guided growth at two high-velocity product organizations. As Senior Director of Product Management at Productboard (2020 – 2022) I introduced a data-driven strategy that sped up delivery across its roadmap software adopted by 6,000+ companies, growing to over $50M ARR. Before that, as Head of Product at Freeletics (2017 – 2020) I oversaw product management, design, research, content, and subscription monetization and helped the digital fitness app surpass 50 million users worldwide.

My product instincts were shaped in UX leadership roles at Amazon (2016 – 2017) and Capital One (2014 – 2016). At Amazon I managed global user-experience programs for non-US and cross-border shopping, while at Capital One I led a design team that improved mobile investing usability and boosted digital adoption among cardholders.

Prior to Capital One, I founded a boutique design agency Smoov working on everything from ecommerce to console games to desktop apps. ¹

Companies I've helped build and lead

Klu.ai

Co-founder & CEO

2022 – Present

LLM app evaluation and optimization platform

Productboard

Senior Director, Product Management

2020 – 2022

Data-driven enterprise strategy to $50M ARR

Freeletics

Head of Product & Design

2017 – 2020

40m users, 100+ countries, and 70% W1 training activation

Amazon

Global UX Manager

2016 – 2017

eCommerce expansion programs

Capital One

Principal Designer / Design Manager

2014 – 2016

Investing products and service design

Smoov

Founder

2006 – 2014

Design studio working across consoles, desktop apps, mobile, and web

Public Speaking

Sometimes I speak about building empathy for stakeholders, collaboration, design, growth, product management, and product innovation. You can find a few of the public decks from those talks on Speaker Deck.

How is this site built?

This site is hosted on Vercel, runs on Nextjs, uses Fathom for simple analytics, and its content makes extensive use of the em dash and oxford comma. Original concept forked from haydenbleasel/website and extended to replace an existing Ghost site.