Work With Me

AI workshops, sprints, advisory, and talks for teams shipping practical AI products.

I co-founded Klu.ai, an LLM app evaluation and optimization platform. Before that I led product at Productboard, product and design at Freeletics, and UX programs at Amazon. The through-line is simple: I help teams turn messy product ambition into clear decisions and work that can actually ship.

Best fit for teams who need

Choose the right engagement

If your question is what should we build first? start with the strategy workshop.

If your question is how do product, design, and engineering get fluent enough to work on this together? start with the bootcamp + sprint.

If your question is we are already moving, but need a better decision this week use advisory.

If your question is how do we raise the baseline for a broader group quickly? book a talk.

AI strategy workshop

Turn a pile of AI ideas into a short list of funded experiments, owners, and next stepsFor teams that need clearer AI priorities and real next steps

Half-day or full-day, remote or onsite

LLM bootcamp + design sprint

Learn how LLMs actually behave, then apply that knowledge to a real product problem the same dayFor cross-functional teams that need practical LLM fluency fast

Usually a full day, remote or onsite

Advisory / AMA sessions

Bring one hard product or AI decision and leave with a better answer plus written rationaleFor teams that need a better product or technical decision this week

60 or 120 minutes, one-off or recurring

Talks + Q&A

Practical AI talks that leave teams with sharper questions, clearer language, and less hypeFor offsites, leadership groups, and product orgs that need sharper AI judgment

Live remote, prerecorded with Q&A, or onsite

How I work

I try to kill weak ideas early, force tradeoffs into the open, and leave teams with something they can use the next day.

Principles

  • Cut weak ideas in the room instead of carrying them into the roadmap
  • Use writing to force clarity before teams hide behind slides
  • Design around quality, failure modes, and operating cost from the start

Engagement flow

  1. Intro call (fit, goals, constraints)
  2. Pre-work (context doc and artifacts)
  3. Working session (workshop, sprint, or advisory)
  4. Outputs and recommendations
  5. Optional follow-up for implementation support

What clients usually get

Why teams bring me in

The useful overlap is product judgment, design taste, and real operating experience. I've worked across early-stage building, enterprise product, consumer scale, and AI-native tooling. That usually means I can help a team narrow options quickly without pretending the hard parts are simple.

FAQs

Remote vs onsite: what works best?

Remote works well for advisory and many workshops. Onsite is great when you need deep alignment across a larger group.

What should we prepare before a workshop or sprint?

A short context doc, current goals, key workflows, and any relevant customer research, support logs, or existing prototypes.

Do you sign NDAs?

Yes.

Can you help with implementation?

Yes, either as follow-up advisory sessions or by working directly with the team on execution and quality.

What time zone do you work in?

I'm usually in Asia/Seoul time, but I keep overlap with US and Europe for calls and sessions.

Let's find the fastest path to your first real win